Influencer marketing has experienced unprecedented growth in recent years. Although once regarded as a fad, this strategy has now taken the digital marketing world by storm. In fact, brands and retailers are turning towards influencers as major marketing channels.
Influencer marketing is expected to be worth $15 billion in 2022, with over 72% of marketers planning to increase their marketing budgets over the coming year.
Have you ever wondered how influencers can help your brand?
Here are 5 reasons why influencer marketing can be a good idea for your business.
Reach new audience
Most businesses are having trouble increasing their fan base. If you are running a small business, your brand only exists to the people who have heard of it before. If you are hoping to grow your brand, make sure to incorporate influencer marketing into your marketing campaign.
Influencers have made an art out of creating devoted audiences with their voice and content. By reaching out to influencers who are talking to your target audience, you can increase the number of people who are familiar with your brand. By having them on your side, you’ll be able to reach even more consumers and engage with them. Eventually, it will help generate a loyal brand following.
For best results, be sure to choose an influencer who has a relevant audience for your brand.
Lower marketing cost
Big companies would hire celebrities to earn visibility for their products and services. Unfortunately, not all businesses have the capability to spend that much on their marketing campaign. Working with an influencer will help you increase your visibility without spending a lot of money.
Most influencers are active on different social media platforms. That means he/she can share your content on each platform. This will help increase your online visibility and help you build a strong social media presence. Since each initiative has multiple uses, influencer marketing will lower your marketing costs.
Increase trust in your brand
Aside from helping your reach your target audience, influencer marketing can also help you establish trust between you and your audience.
Today’s consumers are smart. They no longer fall for gimmicks and promotions. They do research and read feedbacks before purchasing. Often, they base their buying decisions on recommendations from family, friends, or online influencers. Instead of spouting off a list of glowing adjectives to describe your products and services, let the influencers do the talking.
Influencers have already built strong relationships with their followers. People consume their content and respect their recommendations. Since influencers carry a lot of credibility on social media, this will help build trust with your target audience. Remember, word-of-mouth recommendations spread through social media faster than fire in a dry field.
Win-win long-term partnership
Working with an influencer who shares the same market as yours is a win-win. In the long run, your relationship will generate results that will benefit both of you.
Studies suggest that more and more brands prefer working with influencers for at least 6 months instead of one-off campaigns. This allows them to build long-lasting relationships that lead to long-term success.
Despite its apparent advantage, investing in influencer marketing would be a waste of time and money if you’re working with the wrong one. Take time to see if you and the influencer have matching values before partnering up with one.
Enriched content strategy
Fresh and unique content is important to keep your audiences engaged. But let’s face it. It’s not easy to churn out new content on a regular basis. There will come a time when you run out of ideas, and don’t know what to write or talk about. This is where influencers come in handy.
Influencers know how to create quality and engaging content. They can help you come up with new ideas and fill the gaps in your content calendar. The best part? Their followers would be more than happy to read or watch the content they produce, which is beneficial to your business.
https://socialspeaknetwork.com/wp-content/uploads/2021/11/How-Influencer-Marketing-Can-Help-Grow-Your-Brand-.png12602240Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2021-11-24 10:45:272021-11-19 14:23:44How Influencer Marketing Can Help Grow Your Brand
Holidays are undoubtedly the best time of the year to rake in the best profits. It’s that one season when consumers not only shop for themselves but for everyone else who matters to them.
People who usually don’t visit your site may suddenly be on the lookout for a gift for themselves or their family and friends. Either way, they are consumers. The only possible problem is that every brand is vying for their attention.
So how can you ensure that your e-commerce store stands out? Use these tips to boost your sales this holiday season.
Offer bundles
Every business owner shares a common goal: to generate more sales. Product bundling is a win-win for both sellers and buyers. You get to sell more products. Buyers, on the other hand, get a discount for buying multiple products. Plus, they get to save money on shipping.
This was a marketing strategy that Nintendo used years ago. They bundled their gaming consoles and video games, and the sales went up by 100,000.
The key is to find the right mix of your products for your bundled package. If you’re selling cosmetics, you can create a bundle that includes lipstick and a lip liner. They’re complementary products and would make sense for consumers to buy them as a bundle.
Highlight bestsellers
For most e-commerce stores, their best-selling items make up 80% of their sales. These are proven products your customers love. If you’re targeting a cold audience, you want to be sure you’re putting your best foot forward.
Showcasing your bestsellers and recommendations on your platform will make it easily accessible for your shoppers. It can hasten their decision-making process. You’ll be doing them a favor by guiding them on what’s best in-store.
Create gift guides
People turn to Google for gift ideas for their loved ones. By creating gift guides, you’re not just doing your audience a favor; you’re also attracting more customers and improving your search engine rankings.
Of course, you’d want to include your products on the list. Be sure to highlight the features and benefits of each product to show people why it would make a great gift.
The more specific the gift guide, the more likely will it capture people’s attention. Consider the demographic of your audience when writing gift guides. Think about their age, gender, hobbies, interests, etc.
Maximize email marketing
With an average of 24% Click Through Rate and a 6% Conversion Rate, email remains to be the most cost-effective way to speak to your buyers at a personal level. This is where you build relationships with them way before the holidays.
To make the most out of the holiday season, you need to plan ahead. Send out teasers to build excitement for your upcoming sales. So when the day comes, your subscribers will be ready to click the “buy now” button.
Make sure that you personalize your email campaigns. There’s a good chance your competitors are also sending out emails. The last thing you want is for your emails to be lost in an inbox full of similar offers.
Redesign with a festive theme
Want to capture the attention of your potential buyers? Ensure that your E-commerce site, particularly your landing page, is in line with the festive theme of the season.
Choose a theme that resonates with the mood and the spirit of your target market. Changing colors, adding graphics, adding a dedicated category for the holidays would call better attention to your online store.
Make mobile shopping easy
It’s no surprise that the global population is attached to their mobile phones. Make sure that your mobile site is easy to navigate and that checkout is a breeze.
The more user-friendly your mobile site is, the more likely shoppers would do business with you. Support thematic searches (i.e., gifts for men, gifts for her) and give leeway for misspelling for an easier search. According to research, 25% of shoppers leave their cart because navigation and checkout are too complicated. Be mindful not to do that.
Offer limited-time discounts
To encourage buyers to complete their shopping, highlight any discounts on their existing items in the cart. A scarce offer for a limited time frame may also induce a sense of urgency to complete the process. Remember that competition is tough out there. The better your offer is compared to others, the more likely that consumers will stick with you.
Automate as much as you can
Incorrect orders and delivery delays are two of the many things that can completely turn away a customer for good. With the influx of orders during the holidays, automate as much as possible to reduce errors and mistakes.
Final thoughts
The holiday season is one of the busiest times of the year for both retail and e-commerce business owners. But let’s face it. Increasing sales isn’t something you can achieve overnight. It requires careful planning and a robust marketing strategy.
If you need help with your holiday marketing campaign, please feel free to reach out to us. Schedule a free 30-minute call with us, and we’ll help you create a marketing strategy that will boost your conversion rates not just on the festive days but the whole year-round.
Social media has tremendous power, especially for businesses. It allows you to build a relationship with your audience and generate leads. While it provides an easy and convenient way to connect with your audience, this connectivity carries risks.
In order to ensure that your business creates a respectful, valuable, and welcomed presence on social media, it is important to adhere to the etiquette. Keep in mind that social media is a public forum. One small mistake can have a negative effect on your brand’s reputation. A careless Facebook post or tweet can spiral into a full-blown crisis.
Here is some basic social media etiquette for businesses to help you get started.
Build a positive social media image
Social media provides the perfect platform for you to get maximum exposure and strengthen your brand image.
Building a positive social media image means building a reputation. The best way to do this is to build a relationship with your audience. Create content that would get people talking. Make sure to respond to messages and comments to keep the conversation going.
Spread positivity by sharing uplifting content and inspirational news. Celebrate your wins and spotlight your employees on social media. This puts your company or organization in a good light by showing your audience that you care about your people.
Avoid over-sharing
Consistency is the key to social media success. You need to have a posting schedule and stick to it. Your audience will forget that you exist if you don’t post regularly. However, posting too often can annoy your fans and followers.
According to studies, one or two posts a day is enough to maintain an active presence on social media. This will help keep you relevant without becoming a nuisance. You are likely to see a 50% drop in engagement per post if you post 3 times or more per day.
Be self-centered in small doses
Most businesses use social media to provide their audience with updates about their business. Often, they use it to advertise their products and services. Although it’s fine to use social to promote your business, make sure that you encourage two-way communication. Don’t just bombard people with promotions, updates, and advertisements, communicate with them.
Use social media to engage your audience. If you want people to buy your products or use your services, you need to gain their trust. To do that, you first need to build a relationship with them. Strike a balance between entertaining, informative, and promotional to keep your audience engaged. Also, encourage people to comment on your posts and join in on the discussion. Ask questions, respond to their comments, share user-generated content.
Creating a social media calendar will not only help you plan and visualize your social media content but will also prevent you from publishing poorly written content.
Tame your hashtags
Hashtags can be quite beneficial to your social media marketing plan. They can help put your content in front of people and expand your reach. They can be advantageous as long as you don’t go overboard. But if you use too much of them, they can be distracting. It can also make you look desperate.
Just because you can use 30 hashtags on Instagram, it doesn’t mean you should Use hashtags wisely. To make sure that you get more engagement, choose hashtags that are relevant to your business. For best results, create a unique hashtag for your business.
Don’t badmouth your competition
Some businesses badmouth their competitors in the hopes of discrediting them. However, this can do more harm than good to your business. You probably already hate your competitors, but bashing them makes you look silly and childish.
Focus on the great things about your business and keep the conversations positive. As the old adage goes, “if you don’t have anything nice to say, then don’t say anything at all.”
https://socialspeaknetwork.com/wp-content/uploads/2021/10/Social-Media-Etiquette-Golden-Rules-for-Posting-on-Business-Accounts.png1200800Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2021-10-27 09:53:422021-10-22 13:38:56Social Media Etiquette: Golden Rules for Posting on Business Accounts
In today’s social media era, engagement is like a form of currency. The more likes, comments, and shares you get, the better your online visibility is.
Instagram engagement isn’t just about the number of followers. It’s more about how your audience interacts with your brand. The good news is that boosting your engagement isn’t rocket science.
Wondering how to improve your Instagram engagement? These six tips are all you need.
Have a visually consistent Instagram feed
A visually consistent gallery is a great way to make an impression and earn yourself a follow. When creating social media posts, don’t forget to spare a thought for building your overall visual brand.
You might want to start by deciding on a color palette or selecting 2-3 filters you can maintain throughout all your posts. For instance, you can create a visual feed that features some light colors. Or you can go all black and white.
Of course, you want your Instagram feed to look appealing to your audience. But you also want to make sure that it’s in tune with your brand.
Write engaging captions
While high-quality images are necessary, they aren’t enough to capture the attention of your audience. You should also include interesting and engaging captions.
There is no such thing as a perfect caption. But people are more likely to like and comment if they find your posts helpful or if they can relate to them.
You want to create captions that evoke emotions, highlight the value of your products and services, or something people will find valuable. You can share a story your audience can relate to, provide actionable tips, or share something informative.
Embrace Instagram stories
More than Instagram posts, Instagram stories pique immediate interest and engagement for most users. They sit at the top of the screen. They’re displayed with a colored ring and only take a few seconds to watch.
A simple yet clever way to increase your story’s engagement is to use stickers. They’re fun and will make your stories more interactive. You can use the poll stickers to encourage your audience to provide feedback or get in on their preferences. Question stickers are a great way to connect with your audience or answer questions about your products or services.
Add geolocation to your posts.
Most businesses encourage their customers and clients to check in on their location. However, many fail to realize the benefits of adding geolocation to their posts.
Make geotagging a key part of your social media strategy if you have a physical location. Adding a place to your posts can expand the reach of your posts and make it easier for users to find you. Instagram users will be able to see where your business is located on a map and how far it is from their location. They can even see recent posts from this location.
Activate Instagram Reels
Are you already using Instagram reels? If you haven’t already, now is the best time to get started.
Instagram reels are short-form videos that allow you to express your creativity and bring your brand to life. It will enable you to play with creative tools and add effects and music to make your videos pop. It is an excellent way to share sneak peeks of your products and services or show what goes on behind the scenes.
Time your posts for maximum effect
Instagram’s algorithm loves posts that generate more engagements in a short period. In fact, the more engagement your posts get, the more likely will it appear in users’ feeds.
You can limit your engagement when you post at the wrong time. This is why it’s essential to discover your best time to post. This can help you reach more people, increase your engagement, and grow your brand.
Every Instagram account has different followers with different time zones. Spend time tracking and monitoring your Instagram analytics to find out when your audience is most active.
Final thoughts
Amplifying your Instagram engagement is no longer just about posting high-quality photos. It’s also important to get to know your audience, interact with them regularly, and double down on creating content that will keep them coming back for more.
If you need help developing a concrete strategy to increase your Instagram engagement, we’re here to help. Schedule a free 30-minute consultation call, and we’ll help you build your brand and cultivate an audience online.
In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign.
While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still holding on to them simply because they find it hard to stay up-to-date on what’s really going on with social media.
To help you separate facts from fiction, we listed down some of the most common social media myths you need to leave behind in 2021. Believing these myths will only cripple your marketing campaign.
Social media is only for young people
Some people think that social media is just for millennials and the younger generation. That’s not really an accurate picture of social media users today. In fact, studies suggest that a huge majority of the U.S. adult population is on Facebook. 52% of adults aged 55-64 have a social media account.
Almost everybody is on social media. Having a business account will help you reach your target audience. If you don’t already have one for your business, then you’re losing a lot of great opportunities.
Set up an account in every social media channel to maximize reach
We all know that social media makes it easier for businesses to connect with their audience. But that doesn’t mean that you should set up and maintain an account on every platform. If you do, you’ll only be wasting your time.
In order to yield great results, you need to know which platform your audience frequently uses and then focus your marketing efforts there. Maintaining a presence across different platforms can help your business, but if it isn’t helping you out, just cut it loose.
You need a lot of followers to succeed
Most people think that more is always better. Sure, having millions of followers is great. It means that people are familiar with your brand. But more than the number of followers, what’s more important is the type of followers you have.
Let’s say you have 100,000 followers. Sure, that’s a great thing. But it won’t benefit your business if the majority of these people are not reading or responding to your posts. What you need to focus on is interaction. It doesn’t matter if you only have 1,500 followers, just as long as these people are actually interested in what you’re selling. Having lots of likes is only valuable if you have the right people following you.
It’s okay to use the same posts on all social media platforms
Most businesses publish the same content on all their social media platforms to save time. That’s understandable. However, you also need to understand that different platforms cater to different types of audiences.
LinkedIn, for instance, is a professional platform. The majority of LinkedIn users are business owners, executives, and professionals. That said, your posts should be tailored to appeal to this group.
Instagram, on the other hand, caters to younger audiences. Since it’s a visual platform, you need high-quality images and a strong brand message to succeed on this platform.
Ignoring and deleting negative comments is the best way to get rid of them
Social media is an open platform where your target audience can give you direct feedback after using your products and services. Whether you like it or not, you’ll receive some negative feedback at some point.
It might be tempting to just delete the negative comment, but this will only make the situation worse. Instead, contact the person directly and deal with the problem. It will show your audience that you care about them.
Talking about your business all the time
Social media is a great place to connect with your target audience. But that doesn’t mean you should bombard them with posts about your business.
Social media’s main purpose is to engage with your followers. Talking about your business all the time won’t do you any good. Post content that your audience will find valuable and interesting to capture the attention of your audience.
Keep the 80/20 rule in mind when creating social media posts. That means 80% of your posts should informative and entertaining, while only 20% should be about the products or service you’re offering.
https://socialspeaknetwork.com/wp-content/uploads/2021/09/6-Social-Media-Myths-that-Need-to-be-Busted-blog-2.png1200800Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2021-09-29 21:01:022021-09-28 16:10:536 Social Media Myths That Need to be Busted
Increasing sales is undeniably the primary goal of many businesses, small and large. But the biggest challenge business owners face is how to increase traffic to their e-commerce store. Once you’ve accomplished that, your goal is to turn those visitors into paying customers.
Here are 4 simple things you can do to boost your online sales.
Post fresh content
Just because you have a website, doesn’t mean that you can relax and just wait for potential clients to visit your site. You also need to post fresh content to encourage visitors to return to your site. Having well-written content and product descriptions are important. The more they return, the more likely are they to buy your products and services.
Be honest in your sales copy
Honesty is crucial, not only in building trust in your brand; but also in improving your business’ reputation. Your goal is to show people that you are the best person to provide the products that will help solve their problems. But in order to do that, you need to add credibility to your copy. Be honest in your sales copy and include customer testimonials in your sales letter. It is through this process that people will come to trust you and feel comfortable enough to buy from you. The golden rule – Know, Like, Trust.
Go social
Social media is one of the best ways to increase brand awareness, sales, and customer satisfaction. Actively engage with prospective customers via social media. Talk to them. Answer their questions as quickly and as honestly as you can. Studies show that customers are more likely to purchase products if they receive fast and honest answers from the company.
Don’t forget about your customers once you get them to purchase your products. Send them an email, offer discounts or free shipping on their next purchase. The more attention you pay to them after they have bought something, the more likely are they to turn into repeat customers. Think relationships, not sales.
Offer fewer products
Most businesses create an extensive list of products and services, thinking they’ll get more sales if they have a little something for everyone. But the problem is that prospects will have a hard time deciding whether to buy or not when you have an exhaustive product list. Instead of trying to please everyone, you might want to streamline your products and offer one set of related products. Then, describe those products as best you can.
Also, buyers need to see the benefits of purchasing your products. Try to answer all doubts and questions your visitors may have about your products and really focus on one key set of benefits.
https://socialspeaknetwork.com/wp-content/uploads/2016/02/Tips-to-Boost-Your-Online-Sales.png12602240Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2021-09-22 08:00:052021-09-21 17:21:05Tips to Boost Your Online Sales
Did you know that healthcare-related queries account for about 7% of all Google searches? According to David Feinberg, head of Google Health, they get approximately 70,000 healthcare queries every minute. This translates to about 1 billion searches a day.
With these statistics, it’s pretty clear that people need a trusted and reliable source of healthcare information. This is your chance to position your practice in front of potential patients.
Use these tips when creating a content marketing strategy for your healthcare practice.
Begin with the audience in mind
Content marketing is about attracting the right audience. To do that, you need to know your audience on a deeper level.
– Who is your ideal audience?
– What’s important to them?
– What are their most common concerns?
– How can you serve their needs?
Once you have a better understanding of your audience, it will be easier for you to craft messages that resonate with them. Plus, you’ll be able to speak their language. Remember, content marketing is about the reader, not your brand.
Set clear, measurable goals
Creating content for your practice can be overwhelming given the sheer volume of options you have. Blog posts, video content, social media posts, podcasts, and ebooks are just some of them.
But when creating content, it is essential to take the time and decide what you want to achieve from it. Simply writing and publishing blog posts is not enough. Getting views isn’t a clear goal either.
When creating content, ask yourself:
– Do you want to educate your audience and turn them into clients?
– Do you want to increase engagement and connect with potential clients?
– Do you want to build trust with your audience and position yourself as a thought leader?
Identify how your content can serve your audience and then create pieces that tie back to that.
Focus on your area of expertise
Some organizations focus on a specific niche. Similarly, every doctor has an area of expertise. Before you start working on your content marketing strategy, it is best to define your area of focus and the main problem areas in your niche.
Start by listing down some of the main concerns and pain points that people in your niche struggle with. You can easily list down some topic ideas based on these problems.
For instance, an ophthalmologist can educate their audience about the dangers of working on a computer for extended periods. On the other hand, dentists can talk about the importance of flossing every day or how to brush teeth with braces properly.
You want to become the person your audience relies on when they need information related to your area of expertise.
Go beyond written content
Content marketing isn’t just limited to written formats. Many businesses are fighting for people’s attention, so you need to figure out how to stand out. The key is to diversify your content strategy.
With the rising popularity of videos, it is good to include videos in your content marketing strategy. You can share short and informative videos on social media. Or do a live Q&A. This will not only help educate your audience but also increase engagement. Other content ideas include infographics, podcasts, webinars, and quizzes.
Humanize your healthcare brand
A patient is more than just a name on a medical chart. They’re someone’s son, daughter, parent, sibling, or spouse. You won’t win their loyalty unless you show them that you care.
People are more likely to engage and connect with you if they know a real person behind your practice. Post regularly on social media. Create some video content. Respond to comments. Make sure, though, that you have a clear policy to let people know that they should contact their physician or 911 in emergency cases.
We can help!
Content marketing has been proven to be highly effective. When done right, it can help you improve your online visibility, boost SEO, and even position yourself as an expert in your industry. Keep in mind, though, that results take time.
To reap all the benefits of content marketing, you need to do post content regularly. It usually takes about six to nine months for your content marketing efforts to bear fruit.
Feel free to reach out to us if you need help with your content marketing strategy. Whether you’re just starting or you’re hoping to double down on your content marketing efforts, we’re to help.
https://socialspeaknetwork.com/wp-content/uploads/2021/09/5-Tips-to-Level-Up-Your-Healthcare-Content-Marketing-Strategy.png12602240Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2021-09-15 10:00:562021-09-10 09:59:265 Tips to Level Up Your Healthcare Content Marketing Strategy
I’m sure you have heard the craze around video marketing, right?
It’s 2021 people! At this point in the digital marketing game, you HAVE to implement video marketing! And I am not talking about the cheesy videos, or you hiding behind a presentation and just having your voice being heard. I am talking about getting your face in front of the camera and really connecting with your audience.
One of the biggest trends in the social media marketing world is building an authentic brand, allowing your patients to see behind the scenes, and really know, like, and trust you.
Video marketing allows you to build patient loyalty and keeps you top of mind, by using video your fans can share your videos and are more likely to refer you to family and friends because they have a deeper connection with you and your office.
Why is Video Marketing SO Important?
I totally get the fear of video marketing, we have been in business for over 10 years, and it wasn’t until March of 2018 that we started implementing videos into our own plan.
It was something we ALWAYS recommended our clients did, but not something we DID for our own business! Funny how that works, huh?
You don’t need to have a studio, expensive equipment, or celebrities, you would be amazed at what you can do with the technology you probably already have, like iPhone, or smartphones, a digital HD camera, etc.
This rock can hold people up and get in their heads, it then becomes an excuse, I don’t have a fancy studio, backdrops, big lights, huge camera, etc. therefore I can’t produce a good video.
We will discuss this process below.
Before we jump into the 5 steps for a video marketing strategy, I wanted to give you a few stats from our friends over at HubSpot.
In their words – “Video has absolutely dominated social. According to arecent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predictedthat the platform will be all video in less than five years.”
“According to areport from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content.”
Video is useful for more than entertainment, too. Video on landing pages is capable of increasingconversion rates by 80%, and the mere mention of the word “video” in your email subject line increasesopen rates by 19%. 90% of customersalso say videos help them make buying decisions.
So, let’s dive into the top 5 steps to have a clear video marketing strategy.
Step 1 – Find your Target Audience –
A great place to start with this task is your current patient list, who are you currently serving?
A few questions to ask yourself:
Who is my ideal patient?
What are they visiting my office for?
What problem or pain points do I help them with?
Where are they located?
What is their lifestyle like?
What can you offer them for free to help with a pain point?
Having a clear understanding of WHO your target market is and WHY you want to work with them is key!
Look at your current patient list and think of all your favorite patients, why are they your favorite, what do you like most about them, and what is their living situation like?
You want to attract the right patients into your clinic, right?
Patients who:
Value your services and team
Pay you on time or have good health insurance to cover the bill
Respect your time
Loyalty – Patients that are going to stick with you and brag about you to everyone they know!
Step 2 – Have a plan –
Imagine that! In order to have your video marketing working FOR YOU, you need to write out a clear plan. Now that you understand who your target market is, it’s important to create the videos that are going to connect with them.
There are many different types of videos you can produce:
The best way to organize your video marketing strategy is to implement it into the content calendar we have shared before LINK HERE I would create a new tab for your video marketing, then on the main calendar tab 1, you want to be sure you know when you are sharing those videos and to what platforms.
Step 3 – Figuring out the tactics and techy stuff –
Once you lay out your video marketing topics, then you want to figure out what videos should go on what social media platforms.
As I said in the beginning, you don’t need fancy equipment or a fancy studio in order to produce a good video. These videos are more about building long-lasting relationships with your patients. Building brand loyalty.
We are not talking about a commercial we are talking about 1-3 minute videos. Some of your videos if you are showing a “How To” or interview, those may be longer. Just keep in mind your goal for each video.
What is that videos purpose?
A few things to think of before you hit record are:
Do you need to write out a script or have bullet points? I like to write down the bullet points for each video and what the length should be. When I put a script in front of me I get really nervous, I like to wing it in a way! But. you have to find the best process for you.
Picking the right place – setting the stage. You don’t need to have a fancy studio, but if you pick a spot in your home or office that has good natural light, good sound, that will make a difference. Thinking of doing videos during the day with the natural light, rather than in the evening when it can be darker inside.
Recording Process – How are you going to record the video? Here are a few options
Mac – Quicktime player
Zoom – Screen share option
iPhone or smartphone
Computer Camera (Make sure quality is good)
HD camera
Microphone – you can use your headset or external mic if needed
It may seem like a lot, but see where your team/staff can come in handy and where you may need to outsource a few things.
Be sure to time block for the recording process and the wrap-up (Editing, publishing, thumbnail, etc.)
Step 4: Uploading Your Video
Now, that you have the video recorded and ready to show the world, there are a few steps you will need to take to upload your video correctly.
When you are creating a video it may have a certain purpose, most videos should go onto YouTube regardless, but you may make one specifically for Facebook or Instagram. If that is the case you can upload them directly to those platforms.
YouTube is owned by Google and the 2nd highest trafficked website, they have over a billion users and people are recorded to watch more than 500 million hours of video daily! This number is growing each and every day. So, yeah your videos should always be uploaded to YouTube in addition to social media platforms!
To upload to YouTube:
You will want to make sure you have a YouTube channel set up.
Then you can click upload video
Find the video on your computer
Have a good SEO friendly title
Write a description with call-to-action and link to your website
Once a video is uploaded to YouTube it gives you a link where you can share to Facebook, LinkedIn, Twitter, and Pinterest, it also gives you an HTML code that is how you can put that video onto your website or into a blog.
*** BONUS – Download TubeBuddyTubeBuddy is a browser extension which adds a layer of amazing functionality right on top of YouTube’s website. They help with finding the right tag words and making your video as searchable as possible!
The other thing to think of if you are planning on doing a lot of videos . . . which you will be is where do you want to store your videos? They end up taking up a lot of space on your computer. Look into Vimeo, Dropbox, Zoom, iCloud, etc.
Step 5: Track your results and analyze
One thing I love about doing videos is being able to monitor the results, the views, the comments, the shares, etc. It makes me feel like people are really interested in what I have to say HA!
Just because you do one video doesn’t mean you will get a million views, some of the videos we have done haven’t gotten any views.
It’s important to track these results and find out why, was it a poor title or description, are people not really searching for that?
Remember each video should be addressing your target market and sometimes your messaging needs to be fine-tuned. This is why the planning piece is so crucial because you want to hit the pain points your audience is searching for.
Ways to monitor ROI from video marketing:
Google Analytics
Your YouTube channel stats – check views on each video, comments, likes, etc.
Total views
Clickthrough rate, this would be for email sign-up or on social media
A conversation started through landing pages or on website
Social Media
Likes
Comments
Shares and retweets
I would look at your video marketing each month, at the end of each month analyze each video and collect your data. Make notes of what videos got the most ROI and see how you can create more videos around that topic, then the videos that didn’t do as well, look at the title and description, can it be edited or does the video need to be redone?
What happens if you have high views but little or no engagement? Maybe you do not have a clear call-to-action in the video, ask a question at the end to start the conversations.
Pay attention to the numbers and the platforms you are getting the most engagement.
In conclusion, as you can see it is important to have a plan and logic behind your videos, to make sure each video you make is serving a purpose. I wanted to end this blog with some free tools that can further assist with your video marketing strategy, a few of them I have already mentioned in the blog.
Free Tools to Use for youTube:
BuzzSumo – Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content.
Canva – Allows you to create the correct size Thumbnails for your videos
TubeBuddy – Free browser extension that integrates directly into YouTube to help you run your channel with ease.
https://socialspeaknetwork.com/wp-content/uploads/2019/02/How-to-Create-a-Strong-Video-Marketing-Strategy.png800800Amber Irwinhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngAmber Irwin2021-09-01 10:00:022021-08-27 16:14:06How to Create a Strong Video Marketing Strategy
One thing that has been coming up in our business a lot lately is this roadmap to digital marketing. Where do you start, when do you run ads, how do you create an online community? And a lot of times, we just want to jump into one component and hope it works. Digital marketing has grown so much over the past, just five years, just a year, six months. So it’s always changing, it’s always growing, which keeps us on our toes because they’re always adding in new things. When you think of your digital marketing, you always want to be thinking of your client or your patient’s journey.
What are they searching for, how are they going to find your content? How are they going to follow you, how are you going to build the know, like, trust factors? We created this roadmap. There’s a lot of moving pieces, and you can’t just focus on one thing.
Reflect
Let’s start up here by the very beginning, defining your company’s values. What is it that you are doing? What is important to your company? Really understanding those core values, because, in any business, you want to work with good people. You want patients that are going to love you, that are going to come back, that are going to refer their friends and family. So what are those core values that your company and your staff stand for?
If you already have this piece created, great, maybe just double-check it. Go back, look if you guys have grown or changed anything, and then moving into your goal. So what is your goal for digital marketing? Is it just brand awareness, making sure that you’re staying top of mind, that as people are searching for you on Google, that your social media is going to come up, or is it to increase leads, getting new people in the door? Is it to increase your online program, again, by getting people to sign up for your newsletter, what are those goals? And we always use the SMART goals here, so make sure that they are Specific, that they are Measurable, that they are Achievable, Realistic in Time. You don’t want to say, “I’m going to have a million followers in a week”, ’cause that’s not going to happen, but what’s that timeframe you’re going to give yourself? And then we’re going to move into a client avatar. What does this ideal patient or client look like for you? And this is really important. One of the best ways to do this, and this piece here takes a little bit of time, okay? This is kind of that step one.
Build and Create
With that client avatar, think of your favorite patients and clients that you have had. What did you love about them? Why did you love working with them? Did they… What was that relationship that you guys had? Maybe there are 10 of them. Take the common good from them and put them into this client avatar. What does that look like? Okay, so this is our step one of reflection, and then moving into step two, building and creating. So take the time to research topics online. Do a ton of Google researching and figure out… One thing I love about Google is you start typing in two things, it’s going to auto-populate different options. Okay, do those options resonate with your business? If that’s what you think that your clients or your patients would be looking for, start taking notes. Take the time to research what people are searching for. Then thinking of, you have all this content, what is your patient or your client looking for? Can you do some type of freebie? If it is, maybe you’re a pediatrician, and it’s about 10 healthy and fun snacks for kids under eight, and you can put together a freebie, a content upgrade that then you’ll be able to promote to collect those names and emails.
From that research, what can you put together as a freebie to be able to provide to your target market? Then you’ll want to look at how are you going to get that content out there, so you’ll want to look at either building something on your website, Mail Chimp, or even lead pages. This is going to help build your email list. And so writing a welcome series about this content upgrade and how excited you are to have this person a part of your online community, and what they can expect from you, and how often that they’re going to hear from you. Then looking at, based on those research you’ve done online, looking at what blog post can you write around those topics. The blog post takes some time, and if you are a natural writer, then you love, you love blogging because you have all these ideas coming to you, you don’t mind writing 500 words or 750 words or 1000 words, sometimes it’s a little hard to think of what is that blog post, what should it be about? And so when you have kind of this keyword, keyword phrases database that you can go back and look up after, that you could say, “Okay, this is what people are searching for. This is what people have asked me about in my practice this week, those are all great blog topics.” Okay, so we want to make sure we’re paying attention to those keywords that people are searching for in our industry, that’s going to give us the fuel to write those blog posts.
Educate
Now that we have our reflection piece done, we’re building and we’re creating all of our components to go together, now it’s time to start educating your audience. This piece right here is often overlooked because we think, “My story is not that important, people don’t want to hear about me”, and you’re true to a point, but this builds that know, like, trust factor. And that is what is going to bring people in the door. They want to know who you are, why you do what you do, who your team is, who are they going to see when they walk in or who are they going to be speaking with? So really being able to share your story, your personal story, your practice story, your company story, and also asking your team their story. And then with this content and with this content, you’re going to start to grow your network. This is where… Maybe you have a Facebook Likes campaign in to grow the likes on Facebook, you could be adding connections on LinkedIn, you can be sending out messages on Instagram and growing your network that way, followers on Twitter, whichever platform or platforms you’re working with, you want to grow your audience, so they’re able to see all of this great content that you’re going to be putting out.
All of this is education, and here as well, is really being able to put together that social media strategy to educate that audience. You don’t want to be sales, sales, sales, ’cause that’s going turn them off. But if you are promoting some type of a program, maybe this is an online program, then you want to talk about the benefits, you want to think about what are their pain points, what is… What are they going through? What would they be looking for? And that’s how you’re going to create that social media content. So it’s really about connecting with them and educating them and education can be a blog post, this can be videos, this can even be inspirational quotes. I love seeing inspirational quotes on my social media feeds because it motivates me and it’s still, “Oh yeah, I didn’t think of it that way”, or different ones resonate with me at different times of my life, and so that’s still educating. So putting together the social strategy within this educate piece is really important, because then once you have grown your network, you’re posting consistently on social media, you’re educating your audience, so you’re building again that know, like, trust factor, then you can start this promotion piece. And this is where sometimes people want to jump right into here to promote on Facebook ads or Google ads, but they haven’t done any of this yet, so they’re missing a big chunk of the picture.
Promote
Once you get to this piece of it, then it’s really important that you want to be able to promote this free content upgrade that’s going to grow your list, that’s going to grow your network, and put them in front of you. So promotion can be Facebook ads, Instagram ads, Google ads. This on Facebook, you can be doing boosted posts, which is great because that reaches even more people from your social media strategy here. You can also then have a whole ad campaign, which is really important because, with Facebook and your website, you want to be able to track those conversions, and Facebook in the past month has made a lot of changes to the backend of the ad. So it’s really important to understand what you’re doing, or have a company like us that understands that you’re able to get ads approved, that you’re able to track the conversions, that you have the Facebook pixel in the right place, all of these things come in to play so you are able to reach the right people and really grow that network and turn the people that just downloaded this freebie into a paying client. That’s key. So, once you have this piece done, you get to this promotion, then you want to look for what are more opportunities.
Management
After they get the freebie, maybe you can do a retargeting ad to those people and have another content upgrade that would maybe be like step two or the next step up from what you’ve created, okay? Or it could be something that is completely different, but still within that target market, just another thing they may want and be looking for. And so then all this comes down to managing, and this is a big piece of it. This is the most time-consuming piece, and our clients, love to write content, they love to put the videos together, they love what the idea is, but it’s a lot to manage because each of these pieces has its own little moving parts within that core. And so this is really where you have that social media strategy, so you’re creating the content, you’re posting anywhere between three and seven times per week. You are running your ads to promote your freebie, and ads you may have maybe five to 11 different ads running with different variations that are going to go back to this freebie, okay. So you’ll have a different language, you may be trying out a video on one ad, a still image on one ad, maybe a video that you’ve put together in Canva. So this management piece is really where you are then able to look at the big picture and say, “Okay, this is what’s working, this is how many conversions that we’ve gotten this week, here’s our social media analytics. This is what ads are working, this is what we need to change.”
This management piece is a daily, a weekly, a monthly, a yearly thing, and so this hopefully gives you that big picture of what your digital marketing strategy should look like. And each business is different, so you may have different tools in here that other companies don’t and based on your business model. But this is really just the overflow of what it is you should be doing in order to really see those leads come through and see your digital marketing go from here to here because at the end of the day, you really want that ROI. And if you’re not doing all of these pieces the right way, you’re not going to see that and you’re going to be wasting your money. So it’s important to look at each component and see how can you improve or change things of what you are doing to be able to have your digital marketing work for you.
If you are looking for help putting a strategy in place or having help managing the strategy you have put in place, we would love to schedule a free 30-minute consultation with you to go over what you are doing, where you want to be, again, reflecting on those goals and putting a plan in place to see that ROI.
https://socialspeaknetwork.com/wp-content/uploads/2021/08/Roadmap-to-digital-marketing.png12602240Amber Irwinhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngAmber Irwin2021-08-25 06:00:202021-08-23 14:32:17How to create a roadmap for your digital marketing strategy.
Do you read product reviews before you purchase something new? Do you trust customer ratings better than the sales pitch of a seller?
From deciding which smartphone to buy to where to eat and finding a new doctor, at least 93% of people read through reviews before making a decision. The majority of them are interested in knowing what previous customers and clients have to say before making a purchase or booking an appointment.
How Impactful are Customer Reviews?
Customer reviews had become the layperson’s gauge for the trustworthiness of a product, service, or company. According to a Spiegel Medill research, products with reviews are 270% more likely to be bought than unreviewed ones. For more costly items, this probability increases to up to 380%. This simply shows how important and impactful customer reviews are.
Positive reviews can feel like a warm hug that validates the work that you do, but it does way more than that. It can establish your business’ credibility and trustworthiness to the general public. This can directly increase your market and translate to sales. It’s a waste of a free resource if you don’t use customer review in your sales plan.
How can you maximize the power of a review in your everyday marketing? Through what strategy can you use it in boosting your sales?
Let us give you some ideas.
Include them on all the pages of your website
Customer reviews should be on your website’s landing page. This is where you can create conversions and build a customer base. Since the landing page is dedicated for readers to make a transaction, seeing reviews and testimonials on this page can influence their actions.
Beyond the landing page, it will also benefit you to include at least one review or testimonial on each of the pages of your website. This way, no matter what page your readers are on, they are subtly assured of your good reputation with consumers just like them.
Share them on social media
It’s no secret how most of us rely on social media for information. Globally, at least 4 billion of us are on this platform. That’s a massive reach! This then becomes the perfect venue to share your customer reviews.
Reviews on social media are from random people. Your readers perceive them as unbiased. Most people take it as a personal recommendation rather than as a sales pitch. They are more likely to be persuaded by it.
Posting exceptional reviews and those from influencers and celebrities can boost not only your confidence but that of your potential consumers, too. Make use of your social media reach to highlight what others have to say about you.
Include it in your emails
Digital marketers can attest that until now, email marketing is still the most profitable tool out there. It can generate $44 for every $1 spent, so it only makes sense to use it in your marketing strategy.
Including customer reviews in your emails will increase your credibility off-site. Reviews in emails can give recipients an idea of the benefits they can get should they transact business with you. They would want to know more about you, and would thereby generate higher conversion rates.
Incorporate them in your marketing collateral
On a non-digital platform, collaterals continue to be an effective marketing tool. Include snippets and shots of customer reviews on your posters, brochures, and flyers. You may even consider including it in your business card.
This can speak right to potential customers who are already within your vicinity. It increases the chance of an immediate direct response. If not immediately, since you’re targeting customers directly, they can quickly come back and finalize doing business with you.
Highlight it in your advertisements
Research shows that user-generated promotional materials get four times more click-through rates. The reviews you receive are already free user-generated content that the public intuitively trusts. Make the most of it by making it prominent in your video advertisements. Not only is this less costly, but it is also perceived as reliable by many.
Ensure that your business provides spaces for customer reviews, such as in your social media accounts and other reputable crowd-sourced review sites. Once you receive their feedback, you can now use them for purposes that best serve your market.
If you need help with digital marketing, we’re here to help. Book a free 30-minute consultation call with us and we’ll work together in create a marketing strategy that will get people through the door.
https://socialspeaknetwork.com/wp-content/uploads/2021/08/Blog-Graphic.png1200800Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2021-08-18 10:30:022021-08-13 09:47:585 Ways to Use Customer Reviews in Your Marketing
