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Social Media Tips for the Holiday Season

Social Media Tips For The Holiday Season

As the holiday season sneak up and the end of the year approaches once again, most business owners are thinking of ways to connect with their audience while looking for one last push to finish the year strong.

Every business owner I know has more on their plate than usual at this time of the year. They’re focused on mapping out their holiday social media strategy and pushing out online deals that would capture their audience’s attention. After all, consumers are already at their computers, with their credit cards on standby. You don’t want to get left behind.

Use these tips to get ahead of the marketing game and stand out from the competition.

Create holiday-themed content

Did you know that 64% of consumers turn to social media platforms when looking for gift ideas for their friends and loved ones? If you haven’t already, take this opportunity to share deals and special offers on your social media pages.

Of course, you shouldn’t just focus on deals. You want to offer valuable content to your fans and followers.

Take time to fill your social media calendar with holiday-themed content. Depending on what niche you’re in, you can create some gift guides, share holiday recipes, or even share some safety tips.

Host a holiday giveaway

With the competition getting tougher every year, businesses are looking for a way to stand out. Now, the only thing that’s better than a good deal is something you can get for free. Hosting a holiday giveaway gives your audience a chance to get a free give for themselves or their loved ones.

The key to a successful giveaway is high demand. That said, you need to provide a compelling incentive — something your audience wants. For best results, you can involve your audience in the planning process. Conduct a survey and ask them what they’d like you to giveaway.

But before you start planning what to give away and what the guidelines are, it is important to determine your goal. Are you looking for ways to grow your email list? Or are you hoping to get your followers involved with your brand?

Get your ads ready to go

The holiday season is a busy time for business owners. People are already in buying mode as they’re looking for the perfect gift for their loved ones. If you want to generate more sales, you’d like to get your products in front of your audience. And running ads is one of the best ways to do so.

But here’s the thing… Ad costs usually go up this time of year since there is more competition. That means you’d have to pay a bit more than you would on a regular day.

To make the most of your ad budget, we suggest that you focus on warm audiences- those already familiar with your brand. Customers with pre-existing brand affinity are easier to convert than new, unproven audiences.

Create genuine holiday messages

2021 is nearing its end. This is the perfect opportunity for you to connect with your clients and customers in an authentic, non-salesy way. Not only will it help you build a relationship with them, but it’s also a good way to cut through the noise.

Remember that most users receive dozens of “Happy Holidays” emails from brands during the holiday season, so make sure yours stand out. So if you decide to send holiday greetings via email, we suggest that you create a powerful, personal message that honestly speaks to your audience.

A video message would be a great option if you want to increase your engagement while showing your customers how much you appreciate their support. Why? Because studies suggest that 72% of consumers prefer watching videos from businesses over other types of marketing.

Practice the art of storytelling

It’s the season of joy, giving, and gratefulness once again. Use this time to share a heartwarming story with your fans and followers and practice the art of storytelling.

With more vying for the attention of online shoppers, it becomes even more challenging to cut through the noise. A nice, touching story will capture your audience’s attention and get the readers into the holiday spirit.

There are a lot of ways to tell a story. You can write a blog, conduct an interview, or create a short video. The key is to focus on brand cohesion and a story that your audience can resonate with.

Final thoughts

The holidays is a time of joy and togetherness for many of us. But for businesses, both big and small, it’s also the biggest period for online sales. All of a sudden, you’re met with a flurry of holiday advertisements and tempting shopping deals.

If you need help capturing the festive season in your social media posts and looking to separate your brand from the competition, we encourage you to book a free 30-minute call with us. We’ll help you build your social strategy and prepare for a more profitable 2022.

Social Media Tips For The Holiday Season

Holiday Social Media Tips For Your Ecommerce BusinessHoliday Social Media Tips For Your Nutrition Practice

Holiday Social Media Tips For Your Acupuncture Practice

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When is it time to hire a digital marketing agency?

Can you believe we are already in the last month of 2021? It has flown by, and that brings me to my point of this video today. When to hire a digital marketing agency?

When is it time to bring in a company to help with your online marketing? This can be anything from social media to blogging, videos, your overall strategy, website help, landing pages, lead magnets, all of these components equal a big piece of your marketing, and with online marketing, there’s no way around it. You have to be online.

2020 really showed us that as business owners, there are a lot of people that had been in business for years selling some type of a product at events, and they had a very strong following. Once that went away due to the pandemic and shutdowns, they didn’t have the online component to help support them. Another example is if they were a coach, and just had the in-person meetings, and they didn’t have the systems in place to bring their patients online while being HIPAA compliant and being able to set up those different pieces that they needed to maintain their business.

Now coming to the end of 2021, we’ve learned a lot over the past almost two years. What do we need to do? As a business owner, if you don’t have employees, you most likely have independent contractors, maybe you have a bookkeeper, a graphic designer, a virtual assistant, and all of those people play a crucial role and being able to help you move forward every day, every month,  and every year. When it’s time to hire a digital marketing agency, and a lot of times people think it’s just too much, I’m never gonna be able to afford that, and there are different companies with different structures, Social Speak has been in business for 14 years, and we work hand-in-hand with our clients of all different sizes, from just solopreneur up to 52, 125 employees and more.

Looking at what projects do you need help with? Having a virtual assistant is absolutely probably one of the best things you’ll be able to invest your money in because they help with those daily tasks, they’re able to make sure that you are staying accountable and that you’re getting things done that need to be done. Whether that is sending out emails, scheduling meetings, maybe even putting together social media posts, if that’s something that they’re comfortable with. When we come into play is when you need help with that overall strategy. If you are a commerce shop and now you’ve started a Shopify store online and your sales are good and you’re growing, but you need help kind of getting to that next level, what does that look like?

Here are some questions you may be asking yourself:

  • What does that strategy look like?
  • How do you implement a successful Facebook campaign for ads?
  • Do boosted Facebook posts work?
  • Do you get more out of Pinterest?
  • How can Pinterest drive traffic to your website?
  • How do you create those images?

These pieces may be outside the skill set of your VA, which is completely fine. That’s where we come in to help bridge that gap. To be able to get you from point A to point B. We like to work in phases, phase one, this is what we want to do, phase two, phase three, etc. We will be working through things together and you’re able to have that support that you need on a technical side. The behind the scenes stuff can get messy and confusing like the Shopify sites, shipping, e-commerce shops on Facebook and Google, running the right ads, creating the right drip campaigns, and even remarketing ads.   How are you able to get those ads in front of more people? How are you able to do a remarketing campaign and make sure that the people that have shown interest in that ad are seeing it again? So they finally say, “Fine, I’ll buy… I’ll buy that item.” We all have seen those ads when we click on something on Amazon and then we see them on Facebook, those are remarketing ads, so how do you create campaigns like that to stay in front of your audience? Are you using the correct system for your email marketing? Are you sending out newsletters? Are you growing your email list? Those are all other pieces that where a digital marketing agency’s expertise comes in and can help you streamline your process and your systems and make sure that everything is in line and working the way that you want it to be working.

Whether you are a solopreneur, a coach, or maybe even have a small business, and you’re thinking of, “How can I… BLANK – create a free download, grow my email list, etc.  This is where a digital marketing agency comes in to help you navigate this online world and be able to show the best results possible, because that is key, if you have the right processes and systems in place, your success is only gonna continue to grow and you got into the business because you hopefully love what you do.

Maybe you’re creating these products, you’re hand-making them, or you are importing them, but they are… They mean something to you, you have a mission, you have core values that you wanna share to with the world, and this is what you wanna do, but you lack knowledge on that behind the scenes technical side of things, because in online marketing, there’s something new every day, and things are changing constantly, so if you’re not staying up on top of what those changes are and how to rethink this and make sure that people that are buying your products are then into being synced automatically into an email list and that you know where they came from and you’re using the correct coupon codes, and we can go on and on, but it’s important to understand that you have options and there are resources there for you, like Social Speak Network to be able to help you get from this point to this point, and help grow your business.

If you are looking to grow your business in 2022 and being able to look at that strategy, that overall strategy, what are the things that you need to change, what are the things you need to rethink, what are new things you wanna implement. We are here to help you. Please head on over to socialspeaknetwork.com, schedule a free 30-minute consultation. Let’s go over what you have been doing, what’s been working, and some ideas of what you would like to see and how we may be able to help fulfill that strategy and digital marketing agency role for your business to take it to the next level.

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Social Media Etiquette: Golden Rules for Posting on Business Accounts

Social Media Etiquette Golden Rules for Posting on Business Accounts

Social media has tremendous power, especially for businesses. It allows you to build a relationship with your audience and generate leads. While it provides an easy and convenient way to connect with your audience, this connectivity carries risks.

In order to ensure that your business creates a respectful, valuable, and welcomed presence on social media, it is important to adhere to the etiquette. Keep in mind that social media is a public forum. One small mistake can have a negative effect on your brand’s reputation. A careless Facebook post or tweet can spiral into a full-blown crisis.

Here is some basic social media etiquette for businesses to help you get started.

Build a positive social media image 

Social media provides the perfect platform for you to get maximum exposure and strengthen your brand image.

Building a positive social media image means building a reputation. The best way to do this is to build a relationship with your audience. Create content that would get people talking. Make sure to respond to messages and comments to keep the conversation going.

Spread positivity by sharing uplifting content and inspirational news. Celebrate your wins and spotlight your employees on social media. This puts your company or organization in a good light by showing your audience that you care about your people.

Avoid over-sharing

Consistency is the key to social media success. You need to have a posting schedule and stick to it. Your audience will forget that you exist if you don’t post regularly. However, posting too often can annoy your fans and followers.

According to studies, one or two posts a day is enough to maintain an active presence on social media. This will help keep you relevant without becoming a nuisance. You are likely to see a 50% drop in engagement per post if you post 3 times or more per day.

Be self-centered in small doses

Most businesses use social media to provide their audience with updates about their business. Often, they use it to advertise their products and services. Although it’s fine to use social to promote your business, make sure that you encourage two-way communication. Don’t just bombard people with promotions, updates, and advertisements, communicate with them.

Use social media to engage your audience. If you want people to buy your products or use your services, you need to gain their trust. To do that, you first need to build a relationship with them. Strike a balance between entertaining, informative, and promotional to keep your audience engaged. Also, encourage people to comment on your posts and join in on the discussion. Ask questions, respond to their comments, share user-generated content.

Creating a social media calendar will not only help you plan and visualize your social media content but will also prevent you from publishing poorly written content.

Tame your hashtags

Hashtags can be quite beneficial to your social media marketing plan. They can help put your content in front of people and expand your reach. They can be advantageous as long as you don’t go overboard.  But if you use too much of them, they can be distracting. It can also make you look desperate.

Just because you can use 30 hashtags on Instagram, it doesn’t mean you should Use hashtags wisely. To make sure that you get more engagement, choose hashtags that are relevant to your business. For best results, create a unique hashtag for your business.

Don’t badmouth your competition

Some businesses badmouth their competitors in the hopes of discrediting them. However, this can do more harm than good to your business. You probably already hate your competitors, but bashing them makes you look silly and childish.

Focus on the great things about your business and keep the conversations positive. As the old adage goes, “if you don’t have anything nice to say, then don’t say anything at all.”

 

Social Media Etiquette Golden Rules for Posting on Business Accounts

Social Media Etiquette for Posting for Your Family Medicine PracticeSocial Media Etiquette for Posting for Your Health and Wellness Practice

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6 Social Media Myths That Need to be Busted

6 Social Media Myths that Need to be Busted

In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign.

While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still holding on to them simply because they find it hard to stay up-to-date on what’s really going on with social media.

To help you separate facts from fiction, we listed down some of the most common social media myths you need to leave behind in 2021. Believing these myths will only cripple your marketing campaign.

Social media is only for young people

Some people think that social media is just for millennials and the younger generation. That’s not really an accurate picture of social media users today. In fact, studies suggest that a huge majority of the U.S. adult population is on Facebook. 52% of adults aged 55-64 have a social media account.

Almost everybody is on social media. Having a business account will help you reach your target audience. If you don’t already have one for your business, then you’re losing a lot of great opportunities.

Set up an account in every social media channel to maximize reach

We all know that social media makes it easier for businesses to connect with their audience. But that doesn’t mean that you should set up and maintain an account on every platform. If you do, you’ll only be wasting your time.

In order to yield great results, you need to know which platform your audience frequently uses and then focus your marketing efforts there. Maintaining a presence across different platforms can help your business, but if it isn’t helping you out, just cut it loose.

You need a lot of followers to succeed

Most people think that more is always better. Sure, having millions of followers is great. It means that people are familiar with your brand. But more than the number of followers, what’s more important is the type of followers you have.

Let’s say you have 100,000 followers. Sure, that’s a great thing. But it won’t benefit your business if the majority of these people are not reading or responding to your posts. What you need to focus on is interaction. It doesn’t matter if you only have 1,500 followers, just as long as these people are actually interested in what you’re selling. Having lots of likes is only valuable if you have the right people following you.

It’s okay to use the same posts on all social media platforms

Most businesses publish the same content on all their social media platforms to save time. That’s understandable. However, you also need to understand that different platforms cater to different types of audiences.

LinkedIn, for instance, is a professional platform. The majority of LinkedIn users are business owners, executives, and professionals. That said, your posts should be tailored to appeal to this group.

Instagram, on the other hand, caters to younger audiences. Since it’s a visual platform, you need high-quality images and a strong brand message to succeed on this platform.

Ignoring and deleting negative comments is the best way to get rid of them

Social media is an open platform where your target audience can give you direct feedback after using your products and services. Whether you like it or not, you’ll receive some negative feedback at some point.

It might be tempting to just delete the negative comment, but this will only make the situation worse. Instead, contact the person directly and deal with the problem. It will show your audience that you care about them.

Talking about your business all the time

Social media is a great place to connect with your target audience. But that doesn’t mean you should bombard them with posts about your business.

Social media’s main purpose is to engage with your followers. Talking about your business all the time won’t do you any good. Post content that your audience will find valuable and interesting to capture the attention of your audience.

Keep the 80/20 rule in mind when creating social media posts. That means 80% of your posts should informative and entertaining, while only 20% should be about the products or service you’re offering.

6 Social Media Myths that Need to be Busted

6 Social Media Myths to Avoid for Your Family Medicine Practice6 Social Media Myths to Avoid for Your Health and Wellness Practice

6 Social Media Myths to Avoid for Your Mental Health Practice

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Tips to Boost Your Online Sales

Tips to Boost Your Online Sales

(Updated Post from 2016)

Increasing sales is undeniably the primary goal of many businesses, small and large. But the biggest challenge business owners face is how to increase traffic to their e-commerce store. Once you’ve accomplished that, your goal is to turn those visitors into paying customers.

Here are 4 simple things you can do to boost your online sales.

Post fresh content

Just because you have a website, doesn’t mean that you can relax and just wait for potential clients to visit your site. You also need to post fresh content to encourage visitors to return to your site. Having well-written content and product descriptions are important. The more they return, the more likely are they to buy your products and services.

Be honest in your sales copy

Honesty is crucial, not only in building trust in your brand; but also in improving your business’ reputation. Your goal is to show people that you are the best person to provide the products that will help solve their problems. But in order to do that, you need to add credibility to your copy. Be honest in your sales copy and include customer testimonials in your sales letter. It is through this process that people will come to trust you and feel comfortable enough to buy from you. The golden rule – Know, Like, Trust.

Go social

Social media is one of the best ways to increase brand awareness, sales, and customer satisfaction. Actively engage with prospective customers via social media. Talk to them. Answer their questions as quickly and as honestly as you can. Studies show that customers are more likely to purchase products if they receive fast and honest answers from the company.

Don’t forget about your customers once you get them to purchase your products. Send them an email, offer discounts or free shipping on their next purchase. The more attention you pay to them after they have bought something, the more likely are they to turn into repeat customers. Think relationships, not sales.

Offer fewer products

Most businesses create an extensive list of products and services, thinking they’ll get more sales if they have a little something for everyone. But the problem is that prospects will have a hard time deciding whether to buy or not when you have an exhaustive product list. Instead of trying to please everyone, you might want to streamline your products and offer one set of related products. Then, describe those products as best you can.

Also, buyers need to see the benefits of purchasing your products. Try to answer all doubts and questions your visitors may have about your products and really focus on one key set of benefits.

 

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7 Tips for Creating a Social Media Content Calendar

7 Tips for Creating a Social Media Content Calendar

When you manage several social media channels and create lots of content, it can be challenging to keep up.

A social media content calendar helps you plan your content and visualize your strategy over time. It allows plenty of time to fill the spaces with relevant content, preventing you from publishing poorly written posts. It will prevent you from going into a full panic mode since everything was planned and pre-scheduled.

Need help in creating social media content calendar? Follow the tips below.

Audit your social network 

What’s great about digital marketing is that almost everything is measurable.

Take time to go through your social media accounts and posts to see how your content is received.

When auditing your social media profiles and your previous posts, you will begin to notice a trend. Identify what types of content are getting more engagements on each platform. Also, identify which posts sparked the most conversation. This will clue you in to where you should focus your efforts over the next month or two.

Define your goals 

Before you start creating content, it is a good idea to ask yourself: what is the primary goal?

Do you wish to drive more traffic to your website? Are you hoping to get more leads? Or do you want to grow your following? By defining your goals early on, you’ll have a clear idea of the expected results.

Pushing out content without a clear purpose won’t benefit your business or your practice. Instead, it will only lead to wasted time, effort, and resources.

Plan your content 

Once you’re clear on your goals for social media marketing, it’s time to plan your content.

When you hit a high-performing piece of content, it can be tempting to keep posting similar content week after week. While this might work initially, it will have diminishing returns over time. Come to think of it. Even the best dinner gets old if you serve it every night.

When creating content, make sure you’re not posting the same sort of content. If you do, your followers may find your posts boring and can lead to disengagement or unfollowing.

Decide on the publishing frequency

Now, it’s time to decide on the publishing frequency. You see, social media success isn’t something you can achieve overnight. It will require hard work and patience. Posting consistently on social media makes you more visible to your audience. But that doesn’t mean you should spam them with too many posts each day. Posting seldomly may cause your audience to forget you.

This is why it’s essential to choose a publishing frequency that works for you. Think about how often you can publish fresh content realistically. If you can only commit to posting three times a week, then that’s fine as long as you stick to your posting schedule.

Keep evergreen content at hand

Evergreen content is something that can provide value to your audience over long periods.

If you’ve been interviewed, you are free to share it again at a later date, so those who missed it will have the opportunity to watch it. You can also share blog posts that list out various tips and tricks. We bet most of these tips are timeless and can be shared with your audience again and again. Of course, you can also post evergreen content from other websites.

Don’t miss out on relevant moments 

There are so many holidays and pseudo-holidays each year. Some marketers tend to consider social media holiday posts as “fluff’. But your audience doesn’t see it that way. As long as you keep your audience in mind, they’ll create emotional touchpoints in your marketing campaign and get the engagement you seek.

Holidays and special events are a great way to connect with your audience. You may find companies that use unusual holidays to sell their products and services. Don’t be left out – become one of them.

The year is full of special events. Do your due diligence and take note of local, national, and international holidays. Identify those holidays and somehow connect to the products or services you provide. A content calendar will reduce the risk of forgetting or missing out on these events.

Choose your publishing tool 

Forget setting the alarm to remind yourself to post. Instead, choose a publishing tool that will help you make the most of your time.

Automation helps you save time, achieve consistency in your social media marketing efforts, and gives you greater control over the content.

Buffer, Hootsuite, and SproutSocial are just some of the best tools that can help you streamline and automate your social media content so that you can focus on more critical aspects of your business.

Final thoughts 

A well-thought-out and organized social media calendar serves as a framework for what you plan to share and promote across all social platforms.

If you need help planning and creating a social media content calendar, please let us know. Book a 30-minute consultation call with us, and we’ll help you take your social media marketing game to the next level.

7 Tips for Creating a Social Media Content Calendar

Creating a Social Media Content Calendar for Your Family Medicine PracticeCreating a Social Media Content Calendar for Your Family Medicine PracticeCreating a Social Media Content Calendar for Your Health and Wellness Practice

Creating a Social Media Content Calendar for Your Mental Health Practice

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6 Easy Tips for Optimizing Your LinkedIn Profile

LinkedIn is an amazing networking tool. It provides a valuable opportunity to connect with decision makers, business leaders, and other professionals within your industry. That said, it is best to include LikedIn into your social media marketing mix.

An optimized LinkedIn profile will contribute to better networking opportunities and help you stand out from the competition.

Need help optimizing your LinkedIn profile? Here are 6 easy tips to get you started.

Create a banner photo that represents your brand

This is the background image at the top of your profile. It is usually the first thing people see when they visit your profile. Optimizing this section will help you stand out, attract ideal clients, and woo them into your funnel.

Your banner image should capture the full picture of who you are and what you can offer. Think of it as your company’s billboard. It’s the perfect place to showcase your work, products, or services in a creative way. For example, you can use a quote that describes the service you provide, a picture of your office space, or tools you use in your everyday work.

Don’t forget to include a clear call to action to encourage visitors to take the desired action.

Choose the right profile photo 

Your profile picture matters. It reminds people that there is a human being behind your online persona.

According to LinkedIn, profiles with professional head shots get 14 times more views and nine times more connection requests than those who don’t. So if you want to increase your acceptance and engagement rate, you need to invest in your profile picture.

It might seem obvious, but your profile picture should be up-to-date and professional-looking. However, professional doesn’t necessarily mean serious or intense. Smiling makes you look more approachable. So choose a profile photo that looks professional, authentic, and confident because that’s what you want to convey.

Do not use a selfie, your company logo, group photo, or a cropped picture.

Make your headline more than just a job title

A headline is the line underneath your name. It lets you communicate your entire professional brand in under 5 seconds and give prospects a reason to click on your profile.

Simply adding your current job title and company name isn’t going to work. You want your headline to be impressive and attention-grabbing. It should explain exactly who you are, what you do, and what you can bring to the table. Take time to create one solid statement that shows your awesomeness in 120 characters or less.

Turn your summary into a story

Profile visitors are hoping to get a glimpse into what makes you unique professionally.

While the headline allows just 120 characters, you’re given about 2,000 characters for the summary. Here’s your chance to share your story and blow people away with a 360-degree snapshot of who you are, what you have to offer, and what makes you awesome.

LinkedIn only shows the first three lines of your summary, so make it count. Start with a catchy hook that would encourage readers to click “see more”.

Tell a cohesive story, offering an overview of your skills, career highlights, unique value proposition, and your mission. Make sure you focus not only on what you do, but also on why it matters.

Be sure to incorporate keywords relevant keywords in your summary to improve your profile’s search visibility. Lastly, end your summary with a clear and concise call to action.

Highlight your experiences

Your work experiences are a big part of who you are today, and you should include them on your LinkedIn profile.

List down all the relevant jobs you deem relevant to where you want your career to go. Include a short overview of what the job entails. Use action words to show what you did, the impact you’ve made, as well as what you’ve accomplished in each position.

Get endorsed

One great way to have your skills validated by others is to get endorsements from other LinkedIn users. These seemingly simple endorsements can help make you and your profile stand out from the millions of users on the platform.

You are free to add up to 50 skills on your profile. Sure, having lots of skills can be quite impressive. However, there is no point in adding 25 skills that do nothing to help you stand out.

Be strategic with your endorsed skills and only list down skills you want to be known for. Then, have people in your network endorse you for these skills. Endorse fellow professionals and they are more likely to return the favor.

6 Easy Tips for Optimizing Your LinkedIn Profile

Optimizing Your LinkedIn Profile for Your Nutrition PracticeOptimizing Your LinkedIn Profile for Your Family Medicine Practice\

Optimizing Your LinkedIn Profile for Your Yoga Practice

 

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Tips for Writing Social Media Posts

Tips for Writing Social Media Posts

UPDATED FROM 2015.

When you post something on Facebook, Twitter, Instagram, or LinkedIn, you want people to like your post and read it, right? More engagement means more reach. The way you write your social media posts has an impact on engagement.

Here are some ways to craft social media posts that create engagement.

Use images, animated images, infographics, and videos

Adding a good image will attract readers. In fact, one study revealed that Facebook posts with images have an increase of 104% in comments and a 53% increase in shares than the average posts. Make sure that the images are of high quality and relevant to your post.

Use your casual voice

Social media offers a fun and relaxed environment. People visit different social media sites in their free time to communicate with family and friends or simply for entertainment purposes. Your followers are expecting you to write in a casual voice. Be yourself and speak as yourself. Make them feel like you’re talking to them directly.

Craft share-worthy posts

Your goal is to get as many likes, comments, or shares on your posts. You can’t expect people to do that if your posts are boring and uninteresting.

Make sure that the information you offer is worth passing along. Offer some valuable information. Also, think about your audience when creating social media posts. Know what their questions and concerns are and provide the answers.

Content-Length

Test out longer and shorter content on each platform. We have found having longer content on Instagram and LinkedIn works better than Facebook and Twitter. Keeping content shorter on Facebook and Twitter tend to get more engagement. This can be different for your company.

Stay relevant

While it’s a good idea to write about things your followers are interested in, you also need to make sure that the posts are relevant to your business. Remember, people, followed you because they are interested in the products, services, and information you provide.

Tips for Writing Social Media Posts

Tips for Writing Social Media Posts for Your Nutrition PracticeTips for Writing Social Media Posts for Your Mental Health Practice

Tips for Writing Social Media Posts for Your Health and Wellness Practice

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