6 Easy Tips to Make Your LinkedIn Posts Standout

By now, you probably already know that Linkedin is a great place to generate leads. And publishing valuable content on the platform positions you as an authority in your industry, so you started writing content.

You spent hours researching, writing, and editing. Finally, your article is ready for publishing. Beaming with excitement, you clicked “post”. A few minutes later, you checked again hoping to see some likes and comments. Unfortunately, there is none.

Here’s the thing… If you’re not getting views on your LinkedIn posts, then you’re missing out on thousands of potential leads. The good news is that you can boost your engagement rates with just a few tweaks.

Follow these tips to write Linkedin posts that attract views and engagement.

Headlines are crucial

If you’re not getting enough views and engagement, then you’re posts are probably missing one of the most powerful user attractions of all – an intriguing headline.

In a world full of noise, it is your headline that captures the attention of your audience. So take the extra time to consider what headline would grab people’s attention.

When writing a headline, you should always ask the question: “would this make me want to read on?”. If it doesn’t, then try again.

Create content that strikes a conversation

A lot of professionals and entrepreneurs are using Linkedin to promote their business. The problem is that many of them would just pump out content, promote their services, and then leave.

You see, you can’t just post content, leave, and expect unlimited traffic. It doesn’t work that way. Start treating your audience like real people. Talk to them. Genuinely ask people to give out their opinion on industry-related topics. Ask questions to get people talking.

By keeping the conversation genuine rather than salesy, you’ll leave a much better impression. Eventually, your engagement rate will rise, you’ll reach a wider audience, and grow your business in the process.

Tell your personal brand story

If you scroll through your LinkedIn feeds, you’ll notice that most people are sharing some tips, tricks, advice, etc. After all, we know that posting valuable, informative content is one way to capture the attention of your audience, right? Well, it does. But if you want to cut through the noise, then you need to differentiate yourself from the others — and telling your brand story helps.

If there’s anything the internet has taught us, it’s that everyone has a story. And believe it or not, people are more interested to read about your story than listen to your sales pitch. Your story may seem ordinary to you, but others may find it interesting. Go ahead and share your story with the world!

Make images work for you

You probably already know that social media posts with an eye-catching image get more views and engagements. It turns out, the same principle applies to LinkedIn. In fact, studies suggest that LinkedIn posts with images receive an average of 57,000 views; whereas, posts with no image only receive about 6,000 views. That’s a huge difference!

What does this tell us? Visuals play an important role in capturing the attention of readers. Using a visually attractive image with your content will make your posts standout in the LinkedIn feed.

Lower the reading level

Linkedin is a social media platform for professionals and entrepreneurs. The majority of them are well-educated, read frequently, and can understand complex content. So why would you lower the reading level? It’s all about the ease of comprehension.

Writing copy that is 5th to 6th-grade level is not talking down to educated readers. Rather, you want your audience to easily grasp and digest your content. If you go much higher than that, it will require concentration. Remember, the most powerful LinkedIn content is straightforward and easy to read.

You can use the Flesh-Kincaid score to determine whether or not your content is easy to comprehend. A higher score means the article is elementary.

Timing is everything

If you want to get your posts read, then you need to publish them at the most opportune time. You need to keep in mind that LinkedIn is primarily used by business professionals. That means you should publish your posts on weekdays.

Research shows that most articles are read between 1:00 and 2:00 PM, 4:00 and 5:00 PM, and 7:00 and 8:00 PM. Try to schedule your posts around these times.

Final thoughts

LinkedIn is such an awesome place for networking. It allows you to connect with some of the biggest names in the industry, as well as your prospects. One of the best ways to build a relationship with your connections is by providing value first — which you can do with your content.

Follow the tips above to establish your presence and strengthen your reputation. But if you need help writing killer LinkedIn content that hooks readers, we are here for you. Click that Free Consultation Link for a free 30-minute consultation.

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6 Ways to Use Pinterest for Your Healthcare Marketing Plan

For most people, Pinterest is nothing but a big visual search engine. It is a platform users turn to when looking for  DIY projects to tackle, put-together outfits to wear, or recipes to make. But a lot of people fail to realize that Pinterest also provides a great opportunity, not only for businesses but also for healthcare providers and organizations.

Pinterest isn’t the first platform you’d think of when promoting your practice, but it can introduce your practice to a whole new audience. Plus, it can help you drive traffic to your website, generate leads, and even attract new patients.

So if you’re still not using Pinterest for your healthcare practice, now is the best time to get started.  Here are 6 ways to use Pinterest for your healthcare marketing plan.

Create pin-worthy images

Pinterest is an image-sharing platform. It is filled with appealing eye candy. So if you want to get gain some traction on the platform, then you need to create eye-catching and attractive images.

Unlike other social media platforms, Pinterest’s images are tall and vertically-oriented. The ideal image size is 1,000 x 1,500px and an aspect ratio of 2:3. Also,  including texts in your images can make a difference. Not only will it make your pins more enticing, it will also help users know exactly what your pin is about at a glance.

Educate your audience

According to Hootsuite, two-thirds of Pinterest users are women, and the majority of them are mothers. As moms, they are always looking for new ways to keep their kids healthy. If you’re a pediatrician, you can use the platform to educate them and promote healthy eating. You can share kid-friendly recipes, suggestions for making living a healthy lifestyle fun, or help moms identify health concerns in kids.

If you’re an OB/GYN, you can promote good breast health with pictures of what to expect during a mammogram. Or if you’re a cardiologist, you can create a pin on the importance of a stress test, and how to prepare for the said test. Simple pins like these can help take some of the anxiety out of such tests and would help your audience understand the importance of these tests.

Create boards centered around your specialty

Pinterest isn’t just about sharing your content and images. It’s an excellent platform where you can expand the idea of what your brand is.

Create boards that are centered around your specialty and make sure that it resonates with your audience. If you’re an OB/GYN, you could pin educational resources related to prenatal care, fertility tips, and gynecology information. If you’re a yoga instructor, you can create boards about yoga poses, yoga outfits, meditation, and healthy recipes.

The key is to create boards that interest your target audience. The more users engage with your content, the more likely will Pinterest see you as a great pinner. As a result, your content will be more visible in searches. Win-win.

Drive more traffic to your blog

Do you have an updated blog that you post content to? Pin your posts! Doing so can help drive traffic to your blog.

To capture the attention of your audience, the visuals need to stand out. It’s a great way to entice readers to click through your blog post. Keep in mind, though, that you don’t need to pin every blog post on Pinterest. Consider pinning blogs on topics that already have an audience on Pinterest.

To really maximize your pin’s potential, you also have to focus on your copy description. Provide enough information to entice a pinner to click through your blog.

The main goal is to draw people’s attention to your boards, get people to share your posts, and attract clients who are looking for your services. Keep these tips in mind when creating content for Pinterest. It won’t be long before you start seeing them coming to your website to find out more about what you offer.

See what topics are trending

One of the best things about Pinterest is that it gives you an opportunity to see and understand topics that are trending at the moment.

Pinterest acts as a search engine all on its own. Simply type in the keywords on the search bar to see what’s showing up on Pinterest already. Before you start creating pins and driving traffic to your website, it’s a good idea to look around on the platform to see what shows up. You can also check what your competitors are doing in the space.

According to Entrepreneur.com, pins related to trending topics see an average of 94% increase in click-throughs. Use the platform to find trending topics and use the information you gathered to position your products and services.

Promote your event

Pinterest might not get as much attention as compared to other social media channels. However, it remains to be a powerful platform for getting your content discovered and connecting with your audience. That said, this image-centric platform would be a great place for promoting upcoming events.

You can do this by creating boards specifically for your event. Make sure to include all relevant information, including the venue, behind-the-scenes photos, freebies, etc. Also, keep in mind that pinners are planners. In fact, 75% of pins are saved 1 to 2 months before an event. So make sure that you start pinning your event-related content months before the big day.

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Tiktok 101: 6 Tips for Healthcare Professionals and Organizations

Tiktok is a video-based social network that allows users to create and publish short videos. The app has been downloaded more than a billion times worldwide and is now considered the trendiest social media platform.

Some of you might be rolling your eyes right now, thinking it’s not suited for you. Sure, it isn’t a serious platform. But as of now, it’s the social media platform with the most opportunities to go “viral”. It provides a great opportunity for you to build a solid online presence and position yourself as an industry expert.

Here are some tips for marketing your practice on Tiktok.

Choose a username that reflects your practice

Your username is one of the most important aspects of your social media account. When you create a profile, make sure that your username is catchy and easy to remember. If possible, try to drop subtle hints about what you do.

Dr. Kim Chronister, a licensed clinical psychologist in Beverly Hills, is a great example of a healthcare professional who’s also an influencer on Tiktok. She’s known as @drkimchronister on the platform. She’s killing the keyword game by making it obvious of her expertise.

Create content that drives traffic

The key to going viral on Tiktok is to create content that your audience finds valuable. So ask yourself, “What are the problems your target audience is looking to solve?”. Now create video content that would help them solve that problem.

You can leverage the platform to attract new people to your Facebook group, get more Youtube subscribers, revive your Instagram account, or drive traffic to your website. You can say something like, “if you want to learn more about this, check out my Instagram or visit my website.”

Engage with your audience, especially the younger ones

Once people learn about your profession, they’ll start asking you health-related questions. Some will even ask for tips and advice. You can use the platform to answer these questions and provide solutions to their problems.

Dr. Jones, known as @MamaDoctorJones on Tiktok, is a gynecologist who uses the platform to educate teens about sex education.  Her contents are engaging, and her willingness to be a bit silly on the app helps her get her message across.

In one of her popular videos, she talked about what you should do if a condom breaks during sex. The video has racked up over 11 million views. If the teen demographic doesn’t get adequate education about sex, then you can use the platform to provide reliable information.

Keep the “duet” feature in mind

While scrolling on Tiktok, you might notice two videos appearing side-by-side on the screen. It’s called a “duet”.

Duets allow users to collaborate, respond, or interact with other’s videos. You can create a video with a colleague or an influencer. Or better yet, invite your audience to join you on screen. This is a great strategy if you’re looking to grow your following.

Address misinformation

Living in the digital world, we have access to a wide range of information. Unfortunately, not all of this information is reliable.

With so much information available online, it can be difficult to separate the facts from fallacies. Tiktok is a great way for doctors and other health professionals to reach their younger audience. Use it to educate people about illnesses, general health, and much more.

Rose Marie Leslie, a medical resident better known as @drleslie on Tiktok, shares valuable information about vaping or birth control on the platform. With studies showing that vape use is at an all-time high with teens, Dr. Leslie often talks about vaping and vaping-related illnesses.

In one of her videos, she showed the chest x-ray from a patient with vape-related lung injuries. Dr. Leslie said that she’s been receiving tons of messages from teens who have stopped vaping after watching her video.

In another video, she debunks douching and other scented vaginal products as “a load of medical bologna”. She emphasized that these products can actually increase the likelihood of yeast infection and bacterial vaginosis.

Use Tiktok to humanize your brand

Many of the content on the platform is funny and entertaining. This is why a lot of professionals are hesitant to create an account on Tiktok. But you don’t necessarily have to dance or crack jokes to capture the attention of your audience. You just have to show them your human side.

Remember that your audience are humans and they want to speak with real humans too. People are more likely to trust you if they can connect with you on a more personal level. Make an effort to talk to them as you would with a friend.

By letting your personality shine through your videos, you become more approachable and relatable in the eyes of your audience.

Final thoughts

More and more healthcare professionals are flocking to Tiktok to teach teens and young adults about health issues that matter to them.

As of now, there is very little competition on the platform. This presents a massive opportunity for you to reach a wider audience at a relatively low cost. So if you’re looking to build a solid online presence on the platform, now would be a great time to start.

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How to Leverage Facebook Groups for Your Medical Practice

You probably belong to at least 3 Facebook groups, right? But have you ever considered creating one for your practice? If not, then you should.

In this blog post, we’ll show you how to leverage Facebook groups for your medical practice. Read on to discover how to use Facebook groups to support and grow your practice.

Build a community

Your practice or organization most likely has a Facebook Business Page. We highly recommend that you create a Facebook group in addition to your page as a way to engage with your audience on a more personal level.

People who will join your group are likely your most loyal patients and followers. They’re spending their free time reading your posts and sharing them with their family and friends. With Facebook groups, you have an opportunity to engage with them directly and show them that you care.

Establish authority as a thought leader

If you want to build authority as a thought leader, a Facebook group is a great way to get serious.

The key to building thought leadership is to blog regularly. Make sure, though, that your blogs are relevant to the industry and add value to the reader’s lives. Your Facebook group is an excellent place to share your blog posts as well as articles on trends and issues that impact your industry.

Thought leadership also requires staying up-to-date on the latest news and trends. Is there a newsworthy topic or a new law affecting the industry? Feel free to share your thoughts and opinion within the group.

Beat Facebook algorithm

It’s no secret that Facebook rewards engagement. In fact, Facebook pushes the post back up to the top every time someone reacts or comments on the post. The more people in your group are posting and interacting, the further your reach in the newsfeed will be.

To keep the flow of content going, regularly post things that will spark interaction among group members. Another idea is to ask open-ended questions. If they’re a really chatty bunch, let them dictate where the conversation is going. Ideally, you’re a benevolent leader who chimes in with support or wisdom when needed.

Provide value to the community

Most people turn to the internet for medical information. Some would visit health sites, while others would go around asking people for advice.

Suppose someone in your group asks specific questions about their condition and treatment, the best thing to do is to send this person a private message and invite him/her to your practice to discuss their question in person. This will help keep their information safe and ensure that you do not violate HIPAA.

Of course, you can still answer to the best of your understanding without sharing or asking for additional private information. You can also share some health tips, advice, as well as some helpful articles to further educate them.

It is a good idea to have rules in place about what is and isn’t appropriate to post. You want to keep the patient’s information private, while still fostering a sense of community and belongingness.

Create a sense of exclusiveness

Everyone wants to feel special, right? Private Facebook groups can provide just that. You have the option to keep the group private and hidden to emphasize exclusivity, keep the community tight-knit, and to keep the quality of discussions high.

You can create a group that is dedicated to your email subscribers. Each subscriber gets a link once they opt-in, so they can join the group. And since it’s a private group, only those who are inside the group can see who’s in the group, the posts, etc.

People can request to join, but you’ll have to screen them first before they can enter. Having some sort of fo qualification for admittance to the group naturally builds a stronger community. People feel like they’re a part of a special club.

Patient support group

People who are dealing with chronic illness, mental health issues, and other conditions can benefit from a support group.

By meeting and talking to people with the same condition as them, they will realize that they are not alone. That they aren’t the only person in the world who is experiencing the same problem. Plus, it gives them hope, seeing others in the group who are further along their road to recovery.

A support group can be their safe haven. Here, they are free to share their feelings and life circumstances within a safe and supportive environment.

As a healthcare professional, you are free to offer tips and advice to help patients deal with certain issues. You can also recommend some books and other resources that will further educate them.

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7 Social Media Trends for 2021

I know that 2020 was quite the year, and we had to make a lot of changes in our digital marketing strategies, so today we’re gonna cover seven social media trends for 2021.

1. Telehealth

The first one being telehealth. Telehealth is not going away, we’re going to have to continue the awareness that your practice is offering telehealth consultations and make sure that your patients feel safe and comfortable doing that, so continuing those posts, letting them know the process, and making sure that it is user friendly for them to schedule that telehealth consultation.

2. Patient’s Journey

Number two is sharing more about the patient’s journey, getting those testimonials because again, going back to having your patient feel safe, and if they are… If it’s a telemedicine or telehealth experience, we want to make sure that you’re telling the story of what that’s going to be like, how is it going to work for them, and also recognizing when a patient starts with you and what they came in for and being able to document that journey and that process that they’ve had and allowing them to tell their story, so really pushing that with them.

This could be written testimonials are great, but if they’re willing to do a thirty second to a one-minute video recording testimonial, that is amazing. And if you are able to tie their process into your social media posts, not using names, but situations, symptoms, being able to talk about their success, that is a great way to be able to implement that into your social media posts for 2021.

3. Videos

The third thing is videos, and we talk about this all the time, videos are not going anywhere, so it’s really important to make sure that you have that video strategy for 2021. This can be a series, so you can talk about, let’s say, January you can put together maybe a weight loss series and you answer questions about weight loss, you discuss maybe an eating plan, different recipes, and you’re putting out a video every week, and these don’t have to be long videos, these can be five to 10-minute videos. Maybe a little bit longer. These can be trying out Facebook lives, YouTube lives, you can schedule a YouTube live so people can sign up for it, similar to a webinar, but then it’s a live event. Going into then more interviews, so you can interview may be one of your doctors, you can have someone interview yourself, you can interview a patient, but really figuring out how you’re going to get more videos into your social media strategy is really important.

4. Repurposed Content

Number four, re-purposing content. So we are always, always, always working on content, this is our blog post, this is old social media posts and going back through your blogs and either, one, updating old blog posts and then re-purposing them onto social media pulling… If that content’s still relevant, then pulling pieces out of that blog post and also being able to create new images. If you’re using Canva, which we’ve talked about a lot in our previous blogs, if you’re using Canva, they have really cool new features of creating your own little animated social media image, or even they have video options on there as well, so creating a new eye-grabbing image or video to go along with that re-purposed content.

5. National Observance Days

Number five, looking at your national observance days, so this is something… Look at the ones that matter to your practice, to the local ones, the smaller ones… It could still be Breast Cancer Awareness month, it could be autism awareness month. Things that mean something to you on a personal level, and align with your practice’s mindset.

6. Industry News

Number six, industry news. Continue to share industry news. This can be from different resources, we always have our clients put together a list of resources between 10 and 15 different websites that they trust, that we can monitor and be able to share that content out to their social media platforms. So making sure that you have that, what we call that approved list to be able to share industry news, and this kind of breaks down into that 80-20 rule. 80% of the time, you should always be educating your audience, sharing news, giving them something that is… That they’re gonna be able to take something away. And then 20% of the time is about you, it’s about your practice, which goes into our last one, our tip.

7. Humanize Your Brand

Number seven, humanizing your practice. Really sharing with your audience what you guys are about, what are your core values, what are your missions, who is… Who are you… Maybe you’re the practitioner, maybe you’re the marketing department, but who’s behind the scenes, how does it work? And really showing your audience, so highlighting maybe a staff member, a nurse, a doctor, a practitioner every week, having a picture of them, or maybe a quick… That could be a part of your video, a quick little, “Hi, I’m so and so, I’m so excited to be working at” blah, blah, blah, and it gives that face connection, so they feel like if they are coming into the office that they know who’s going to be there, who’s going to greet them. If they are scheduling a telehealth consultation, they know who’s going to be on the other side of that screen, and it builds that loyalty and it gives them that comfort. So I think being able to humanize that brand and really get on a personal level is going to build those connections with your patients even more.

So these are just seven different social media trends that we see for the healthcare industry. If you need help putting together your social media strategy for this year or want to discuss different topics that are going to be a good fit for your practice, please schedule your free 30-minute consultation today. Thank you

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This is our first podcast for our monthly Q&A  series. In this podcast, we will go over – Why is it so important to do a social media audit and get rid of old accounts?  – Does blogging help your SEO and how can you find keywords/phrases to blog about?  – Why is it important to mix up your social media content?  – What are a few tools we use to make our digital marketing life a bit easier?  – Why should you be running Facebook ads, even if you feel they haven’t been successful before.

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Growing Your Followers

Today we are going to talk about growing followers organically on social media. This is something that our clients ask all the time: “How do I increase my followers? How do I increase my followers?” And you can do it organically. We’re gonna talk about Twitter, Instagram, YouTube, Facebook, and LinkedIn company pages today, okay so we have a lot to cover.

Twitter

With your Twitter account, you need to make sure you are tweeting consistently. So whatever that schedule is, make sure you’re sticking to it. Maybe it’s one time a day, two times a day, three times a day. Optimize your posting time, so try different times. Thinking of your ideal client or patient, when are they home? Usually, Twitter’s always done by your mobile device, so most likely they’re on Twitter from their phone, so think of lunches, break times, maybe if your patients are parents, maybe later in the evening. Get creative with that posting time. It doesn’t always have to be 9:00 to 5:00. It could be at 6:00 AM, it could be 9:00 PM. So playing around with those posting times and seeing where, what times, and what days you’re getting the most engagement. You may be thinking, okay because you’re open Monday through Friday that that’s when you need to post, but maybe doing weekend posts is a great idea as well.

Post visual content. So Twitter used to be just all text. It doesn’t have to be now. Upload images, upload videos, make it eye-appealing, and utilize hashtags. We will put in the description below different hashtag tools to help you, but Twitter and Instagram, even LinkedIn, they thrive off of those hashtags, and you can follow different hashtags. People are always searching certain hashtags, and those are the people they follow. So look for those hashtags, follow the people that are utilizing those hashtags, make sure that you are Retweeting. So have a list of people in your industry that are like-minded. Not necessarily competition, but maybe it’s news articles. So if you are a OB-GYN, you may wanna look at the Women’s Health Magazine and Retweet stories that they’re posting. Look at those resources and make sure that you are utilizing those Retweets because then their audience will start to see you as well.

One great thing with all social media is that famous little search button on every single social media platform, whether it’s in the right-hand corner or in the middle, up top. Usually, it’s always up top. With Instagram, there’s a search icon when you open up the mobile app and search for certain people. If you are looking for… If your office is only within a 25-mile radius in that location, search for people in that location. Start following more people, and set a goal to maybe follow 20 people per week. One thing with all platforms and this is just a personal preference, but when you’re following people, don’t go follower happy, okay, and what I mean by that is you’ll look at some accounts and they’ll say they’re following 1000 people, but they only have 60 followers. Well, that ratio, it just seems kind of spammy, so when you start growing your followers, follow people, but do ’em in low numbers. So follow maybe five a day, 20 per week. Figure out what that looks like and make sure that those people are following you back. The more people that you follow that are in your niche, in your target market, they’re more likely to follow you back. Okay. So those are just a few tips for Twitter.

Instagram

Let’s go into Instagram. So again, you’ll see these… The same tips are, again, staying consistent, making sure that you’re posting at least once a day on Instagram, utilizing different content, trying live videos, doing Instagram stories, doing Instagram TV, along with just your regular posts. Share content from other users. So it’s user-generated content, so mentioning them, “This is a great article or a great story from so-and-so,” and make sure that you are collaborating with others. So thinking of your referral partners, is there a way where you guys can share a post every week or a couple of posts per month? How can you work with your referral partners on a much bigger scale to be able to help grow each other’s social media? Look at your analytics. Find out… Instagram does a great job with letting you know who’s looking at your posts, what days are your best days and what times, and then also your demographics. So where are they at, are they male, female, what stories are getting the most engagement? So paying attention to your analytics so you can make sure you’re giving that content back to them and that they are engaging with it.

Engage with your fans. Every follower you have… And again, you can search for your target market and follow them, engage with them, take the time to like their posts, to comment on them. Also look at those resources, those same people that you are gonna be retweeting on Twitter or sharing stories on Facebook, look at what they’re posting and start commenting on it because if they are a resource that you like, again, if it’s Women’s Health Magazine, and you start commenting on their stuff on Instagram, their followers are gonna see those comments as well. So being active and engaging with these platforms is a great way to be able to increase your followers. Again, it takes time. It’s not gonna be an overnight success by any means, but to have somebody that’s dedicated to your social media to make sure that they are reaching those correct people, that is key.

Facebook

Facebook, you can always invite your friends to like your page. So that’s always a great starting point. And then really with Facebook having your icon on, and all your social media icons and your email signature, having a sign at the front desk, follow us on Facebook, follow us on Instagram, you know, because each person is gonna have that social media platform that they like, and they trust, and that’s kind of their go-to. So giving them the option of where they wanna follow you and engage with you as great.

So being able to put those signs up there, you know, on your marketing materials, but then with Facebook, working on having a little bit of ad spend, and you’ll see with especially with LinkedIn, as we get into that, you know, running those targeted ads, and having like campaigns following, follow our campaigns running, that’s where we’ve been able to see the most growth with our clients. And again, this is a paid feature, this isn’t an organic feature.

Start by inviting your friends and family to like your page. You’re always gonna have more friends because that’s where you most likely started doing Facebook was having a personal profile, and then you created your business page. So you could also have your employees of your company, also invite people to like the Facebook page. So consistency, inviting and then working on some of the paid options of boosting and running a paid like campaign to reach your target market.

 

LinkedIn

Going into LinkedIn, so you have your LinkedIn profile, and LinkedIn company pages are really growing. LinkedIn, what they’re doing with their platform I mean, it’s huge. And it’s a great b2b tool. So again, thinking of those referral partners, and inviting them to like the page, inviting your contacts to like your page, adding your employees to your page. And so they can say, “Okay, but it’s not just this one person, but they have a whole team and what their roles are.

Then for them to share the page to their personal profile, and for them to invite their contacts to like that page. So that process is really important too, is really to get your employees involved with your LinkedIn company page. And so that’s a great way to grow your followers organically with LinkedIn, you know, utilizing LinkedIn groups and Facebook groups as well, finding those targeted groups, being able to… Now with Facebook, you can share your content from your business page into a group, which is awesome. With LinkedIn, you can’t, but you can still post and be able to mention the company page.

Utilizing those LinkedIn groups, inviting your connections to like, following the page, and sharing your content from the company page to your personal profile, as well, is a great way to grow those followers organically.

YouTube

So last but not least, is YouTube. YouTube is a little bit different. It’s not so much of a social media platform, as it is more of a search engine. And really, that’s what it is. It is a video search engine. Google owns YouTube. So having videos on there is great for your SEO as well.

A few things to help your channel be found and to increase those subscribers to your channel is making sure you’re utilizing playlists and that they’re clear. So when people go there, they can see what type, what categories, and that’s really what the playlists are, they are categories that you have of different videos. Publishing longer videos, so having a mix between short tips, you know those three to five-minute videos, and then the longer ones that are 10 plus minutes that are really educating your audience on certain topics.

You know, maybe again, I always like to use the OB-GYN’s example, you know, maybe you’re talking about a eating plan for a pregnant woman or a birth plan or certain tips. These videos can be longer because they’re going to be educational. Maybe you’ll put together a PowerPoint presentation, and you’re walking through that as you’re talking. So publishing 10-plus minute videos is a great way to increase your subscribers.

Promoting your videos on an end-screen. Using those options that YouTube gives you, it will say end screen, you can say subscribe to our channel there, it will also allow you to promote your… Like another playlist, or if you’re doing a video that’s specific to that playlist, you want them to stay in that loop of that playlist. And so utilizing those tools to be able to do that.

Reply to every comment, if you get comments, and a lot of them, not a lot of them, but some of them can be spam. And just, you know, like it, but reply to the comments that need to be… That need to have a reply because those are gonna be the people that are gonna subscribe to your channel. Another one is just making sure your channel’s optimized completely. So having a tagline with your channel, making sure you have your channel app up top, and it’s clear and that they can… YouTube does this where it will show you what it’s gonna look like on a computer, on a TV because smart TVs people are watching YouTube all the time from their TV, and then what it’s gonna look like on their mobile device.

So you wanna make sure that that header is clear so when they come to it, it’s not cut off on every device that they are watching your videos from. They know exactly who it is. Making sure that you have a clear description, that your contact information, your website is in there, so they can reach you if they need to from your channel, but then also each video making sure you have that clear description, that keyword friendly title, the tag words, you know, making sure you have a YouTube thumbnail.

Just going through that little checklist to make sure everything is filled out correctly with your channel and your videos. Then also when you’re doing these videos, we always take our video and we put it onto YouTube and then we take the code from YouTube and we embed our videos into our blog post, which is a great way to get viewers to watch your videos, promote them on social media, have a video within your email signature, use them in your newsletters, people love listening and watching videos. So being able to utilize them in multiple places and having them link back to YouTube is a great way to be able to grow your subscribers.

I know we covered a lot today, if you need help putting together this strategy, this… And again, what we talked about today was really looking at that organic growth. You can run ads on all of these platforms to increase your followers and that we do help our clients with both the organic growth and the paid growth to make sure that you’re reaching your target market. If you need help with that and would like to talk more about the increasing your followers on all these platforms, head on over to socialspeaknetwork.com and click on free consultation.

Schedule your 30-minute free consultation today.

Social Media Plan 2021

In today’s blog, we’ll be covering six tips to create your healthcare social media plan for 2021. Yes, 2021! We are entering the fourth quarter already of 2020, and it’s really important to be proactive when it comes to your social media strategy. Because the more that you plan, the easier it is.

 

Social media review

You’ve heard of us talking about this a little bit throughout the year. We always like to do a quarterly check-in and just see what’s working and what’s not working.

So if you haven’t done your review yet, take the time this fourth quarter to really look at each of your social media platforms, (Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube), you need to look at their Analytics. Look at each quarter, look at the whole year, look to see what posts have gotten the most engagement, and also look at your Google Analytics to see where that social traffic is coming from.

Are you getting a lot of website traffic from Pinterest or Facebook? Are you getting a little website traffic from Instagram, but you’re getting a lot of engagement? So really looking at each platform, what is working, and what’s not working on each one. Why? It’s because each platform has its own purpose.

Like with Instagram, you may get a lot more engagement, but you’re not gonna get a lot of traffic to your website; whereas Facebook and Pinterest, maybe you get less engagement, but more traffic to your website, so looking at those and looking at them individually and seeing what’s working. So that was number one, doing your social media review.

Content

So after you do your review, make sure you write down what content works the best, and figure out new ways to implement new content for 2021.

According to Tubular, by 2021, 80% of Internet traffic will be from videos, that’s huge, 80%. And a lot of that is done by the phones.

So you have to think of what types of posts you’re putting up. Are you doing more personal posts of you and your staff, patient testimonials, and short little videos? Are you doing doctor interviews, patient interviews, educational videos where you are talking, maybe you have a weekly FAQ section?

What are the types of content that you have put out over 2020 and what’s work the best? And then make a list of the content that you want to do more of in 2021 and things you wanna try.

So maybe you’ve just been posting, repurposing content from outside sources, which is great. It’s always good to share articles from your industry, Facebook loves that. But maybe you want to have original content. Maybe you should start blogging in 2021 and have that content go out to social media and drive that traffic back to the website. Think of different types of content that you want to implement into your social media plan for 2021.

Set goals

I know sometimes it sounds so like, “Oh, it’s just social media, we don’t need to have goals.” But you do. You need to really look at how many followers and likes do you have right now, and what’s that number you wanna get to. Sometimes, it’s not always the quantity, it’s more quality.

So you may have 1500 likes, but your engagement with them is amazing. So you may say, “Okay, I’m not really worried about growing my likes on my Facebook page, but I wanna reach even more people.” And so looking at those goals, maybe you tapped into Facebook ads a little bit in 2020, but your goal is to really master Facebook ads where you can see that return on investment, “I wanna grow my email list by 200 people in 2021.”

Well, you’re gonna grow that email list by creating really successful Facebook ads, you’re not gonna grow that email list by just posting. So setting those goals and looking at how you can utilize Facebook ads, Instagram ads, and making sure, looking at the kind of, if you’re new to the Facebook ad world, okay, you may be tapped into it or you boosted a post, but you really didn’t get anything from it.

Let’s dive into that a little bit more. What post did you boost, did you create a specific audience? Sometimes we have clients that say, “Oh, I tried the ad thing, it didn’t work for me.” But they have a brick and mortar practice in one city, but their ad is going out to everyone. So if you have a brick and mortar practice, you wanna make sure that you’re only doing a 25-mile radius and you wanna utilize the tools that Facebook provides you to set that target audience, that’s really important to make sure your ad is going to the right people. So setting those goals for your social media is a really important step.

Make sure you’re reaching your target market

So there’s a couple of ways you can do this. Obviously, a lot by trial and error of what platforms you’re posting to and where that engagement is coming from. You can also do a survey. You should have a patient database or an email list, and you can ask them what social media platforms are they a part of, even if you have, like your sign-in sheet at the front desk, add a couple of columns.

Where are you most active on social media? And just have Facebook, Instagram, and LinkedIn or Twitter, and then ask them. If you have a good relationship with your patients, they already know, like, and trust you, and they want to help you be successful because they’re coming to you for a reason, and hopefully they’re so happy about the results that they have seen with you, that they wanna be able to share your posts and tell their friends and families.

So if you are connecting to them on social media, that’s a great way to create those posts to talk to that target audience. You could also go a step further if you already have a large client database.  When you’re looking at those Facebook ads, you could upload a lookalike audience, so it will target people that have the same similarities as that list already.

If you’re putting all this time into Twitter and you’re putting up three or four tweets a day, and you’re following all these people, but you’re not getting any engagement, that may be a platform that you say, “You know what, this isn’t something that is going to work for us, we need to let Twitter go,” or “We’re only gonna post once per week, and we’re gonna focus our time on these platforms.” So just knowing where your audience is at.

If your audience is women and mothers, you need to be on Pinterest. You need to start creating those Pins, especially if you are an OB/GYN or an Endovascular Center that focuses on uterine fibroid embolization, you need to be on there because that’s where women are going.

Pinterest is a visual search engine, just like Google. The demographics on there are about equal, but women have a little bit higher presence on Pinterest, so if women are your target market, you gotta get on Pinterest and Instagram because that’s really where you’re going to reach them.

Look at your competitors

So you wanna see what are they doing. Facebook came out with page transparency about two years ago.

So if you go to a Facebook page on the right-hand side, it will say page transparency. That allows you to see what ads they have running and how they’ve been doing. You can kind of, in a way, spy on what they’re doing. This really gives you a good foundation of what’s working and what’s not working.

If you are an individual healthcare practice, like a Family Medicine Practice, you may wanna look at the larger hospitals of what they’re doing because that would help give you an idea of the content that they’re putting together, the ads they’re running, and then how you can tailor your own ads to reach your target audience.

So it’s really important that you’re always looking at those competitors, both in-state and out-of-state, nationwide, just so you can see, “Okay, well, we did a similar post, but they had a thousand likes and 15 shares and we didn’t have anything, why is that?” And so it allows you to see how things can be done as well. So that’s number five, looking at competitors.

Create your social media calendar

Once you have done all of these steps, you are now at the place, you have your notes, you’ve looked through everything, you have a good idea of what you wanna do, what you wanna implement, now it’s time to go back to that content calendar and create your social media content calendar for at least, at least the first quarter of 2021.

You are gonna create that, we will put a link to a social media content calendar that we use that you can make a copy of, and you’re going to in there put what networks you’re gonna work on, what resources you’re going to share from, what content ideas that you are going to implement, what videos you need to record, what goals you have? You wanna be able to run this many Facebook ads and put everything together.

So come January 1st, and hopefully, before that, you already have your social media posts written for January. You’ve already looked at what those national observance days are for the health and wellness industries so you know what topics you’re gonna talk about. You’ve already spoken to your doctors, your staff, your patients, and you have set up those times to interview them.

Using Zoom to do an interview call is awesome because you’re allowed to talk, they’re allowed to talk, and you can record that and then upload that directly into YouTube and use it as a social media post or as a blog post. So looking at what videos you want to implement and just having everything in that content calendar.

So come 2021, you are ready to hit the ground running and you are organized, so now, if you just do the first quarter of 2021, come February, you wanna start planning the second quarter, so you’re always about six weeks ahead.

And it’s important too because the industries are always changing, there are always new things coming up, and new news stories, so on your content calendar, you may have a place holder for an article or industry tip, and those are things that are gonna be more in the moment post. You may just schedule those a week in advance. But you wanna know your foundation, you’re gonna be able to know the National Observance days, again, the interviews, you can schedule those out, you can talk about, you put together the topics you wanna talk about, create those images in Canva, find that content that you wanna put with it. So you’re just making sure that you are ready for 2021.

Schedule a free consultation

If you need help putting this social media strategy together, we are here to help you. Head on over to socialspeaknetwork.com, and schedule a free consultation today and we can help walk you through what’s the best steps for your business to start and how we can implement a plan for you. So we are here to help you and we look forward to seeing your social media strategy.

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